What is experience-driven commerce? It is the next evolutionary step from the basic e-commerce solutions that most consumer-facing brands have introduced in recent years. It is a rich customer touch point where the brand promise is prevalent through engaging content, where excellent customer service is available on demand and where integration with other digital channels and customer touch points is nearly seamless. For the customer, it’s not just shopping – it’s a brand experience.
Succeeding with experience-driven commerce :
Our user-centred design approach drives change. Processes are re-engineered, new skills and competencies are leveraged and new technology platforms are put in place. The Tek Factory has developed a set of best practices that can guide global brands through this transformation and we have built strong partnerships with the leading solution providers in the digital space. The combination of these solutions will give brands a digital marketing and commerce platform that is superior to anything else in the market.
Some of the largest retail brands in the world embrace this, and we work with them.