From e-Avenues to bricks-and-morter stores, from mobile to desktop websites, consumers are no longer interacting with brands in only a few places. Through the advancement of technology available to each one of us we have the ability to shop, watch, order, listen, capture and review the world around us like never before.
Brands are expected to have not only a consistent brand interface across all these channels, but also to provide a seamless transition between them all. As average attention spans dwindle to seconds it is peoples’ patience that proves the difference between a successful transaction and a failed one.
Tek Factory works with companies who want to provide the very best experience to their customers on every channel. Our Customer Responsive Platforms combined with our Data services and a belief in Experience-Driven Commerce allows these businesses to realise their full potential.
If your customer begins their journey on a mobile device, but your success with them depends on driving them to your high-street store, are you allowing that journey to continue by incentivising the jump to the next touch-point? If not, you will not see success.